How to Improve The Google Ranking for Your Website
As we all know, having a high Google ranking can make a significant impact on your website traffic.
In this blog post, we’ll explore how to improve your Google ranking with a WordPress website.
Here are seven of the top ways to improve your Google rankings.
1. Research Your Keywords
The first step in improving your Google ranking is doing research on the keywords that your target audience is searching for. You can use tools like Google Keyword Planner to determine which keywords are relevant to your industry. Once you have identified a list of keywords, you can use them to optimise your content.
2. Optimise Your Website Content
One of the best ways to improve your Google ranking is to optimize your website content. Make sure that your content is high-quality, informative, and engaging for your target audience. Use your target keywords in your content, but don’t overdo it. Avoid keyword stuffing, as it can actually hurt your rankings. Your content should sound natural and not be keyword-stuffed.
3. Optimise Your Titles and Meta Descriptions
Titles and meta descriptions are essential elements of your website’s SEO. Your titles should be descriptive and include your target audience.
4. Use a reliable web host and high quality hosting plan
Your web host plays a crucial role in the speed and availability of your website. A fast and reliable host will ensure that your website is always up and running, providing a better user experience and better search engine rankings. Buy the fastest speed plan that you can afford. Dedicated WordPress plans are usually faster and have less users than general hosting plans.
5. Choose a mobile-friendly theme
Mobile devices are now responsible for more than half of all internet traffic, so it’s important that your website is optimized for mobile devices. Make sure your WordPress theme is mobile-friendly and responsive, meaning it adjusts its layout to fit any screen size. Free themes are often not supported by developers and not recommended. Purchase high quality themes from suppliers like Themeforest.
6. Install an SEO plugin
An SEO plugin like Yoast SEO or All in One SEO Pack can help you optimize your website for search engines by providing you with suggestions for improving your content, metadata, and other elements that impact your search engine rankings.
7. Choose a mobile-friendly theme
Mobile devices are now responsible for more than half of all internet traffic, so it’s important that your website is optimized for mobile devices. Make sure your WordPress theme is mobile-friendly and responsive, meaning it adjusts its layout to fit any screen size. Free themes are often not supported by developers and not recommended. Purchase high quality themes from suppliers like Themeforest.
7. Use descriptive URLs
Your website’s URLs should be descriptive and easy to read.
Descriptive URLs are URLs that accurately describe the content on the page. For example, a descriptive URL for a blog post on how to make a chocolate cake might be:
https://www.yourwebsite.com/how-to-make-a-chocolate-cake
Instead of a non-descriptive URL like:
https://www.yourwebsite.com/page1234
Descriptive URLs make it easier for search engines to understand what the page is about and can help improve your Google ranking. They also provide a clear indication to users of what they can expect to find on the page before they click on it.
When creating URLs for your WordPress website, make sure to use descriptive keywords that accurately reflect the content on the page. Avoid using special characters, symbols, or numbers in your URLs as they can make it more difficult for search engines to understand the content on the page.
Want a website that attracts the right customer to increase your sales? Call Simone now on 0490 140 079 or get in touch here via the contact form.