Once you have made the decision that you need a website, one of the next decisions to make is what type of website would best suit you.
Should you pay a company like Wix or SquareSpace a monthly fee and choose one of their stylish templates? Should you pay a website developer to build you a website from scratch? What about a WordPress website?
My advice is to choose a WordPress website over all other options. Why? Here are a few reasons below and I am happy to give you many more if you want to call me on 0490 140 079 to discuss the benefits of a WordPress website over all other choices.
A blog is a website or section of a website (usually called Blog or News) that contains articles on topics that are relevant to the blog owner’s target market.
In these articles, a good blog writer will post articles that engage their audience, provide relevant information on key topics, and teach their audience new facts about a range of relevant topics. Your audience should benefit from reading your blog. A blog is a great way to answer frequently asked questions in a conversational tone.
After working as a website designer and developer for a number of years, I can tell you in a few seconds if your existing website needs updating. I can also let you know what is turning potential customers away. Want a few tips?
Here are five of the top reasons I see regularly that drive customers away from your website.
Many business owners think that the look of their website is the most important factor in attracting the right type of customer. Not so. Research shows that more than three quarters of web users rate relevant content and usability as the most important factor. Nine out of ten users say the look of the site is not important. *
What does this really mean? It means that the biggest lesson you need to learn about your website is this:
Business websites are not built for clients, they are built for users.
A small business website should be made up of a number of features to attract potential clients. Good design, fast page loading times, good content and a clear message regarding what you are selling or offering. Is that enough? No!! You need SEO.
You need to be found by the right clients online in order to make a sale. This means being found in a Google online search.